The Listening Planet

200,000+

Playlist Listens

5 Million

Impressions

250,000

Social Media Impressions

Role
Experiential Design Lead

Campaign

The Playlist That Can’t Be Heard

Location
Montreal

Year
2022

Deliverables:

Website Creation (EN + FR)

Strategic Planning & Scheduling

Client Coordination

Data Analysis & Tracking

Verbiage across socials, website, and Spotify track names.

The Playlist That Can’t Be Heard

Montreal, December 7th, 2022

Nature's voice was broadcasted through the streets and venues of Montreal at the COP15 climate conference.

Venues @ COP15 we infiltrated:

  • Espace pour la vie (biodome, insectarium, botanical garden, biosphere)

  • Réseau Environnement offices (largest group of environmental specialists in Quebec)

  • Sid Lee global offices (LA, SEA, NY, LDN, PAR, TO, MTL)

  • Place Ville Marie (Town Square Montreal)

  • Earth Day van with speakers, driving around Montreal

We created The playlist that can’t be heard, a 14 track playlist built from soundscapes from our planet recorded over the last 50 years by Martyn Stewart, the “David Attenborough of Sound” (National Geographic)

Through the marshes, the clearcutting, the dolphin massacre, glaciers melting, rise of hurricanes and a (now) extinct frog, you can hear the degradation of our planet. COP after COP, nature is kept silenced. This time we wanted the people to listen.